Viken Enterprises: CRM for Small Businesss

Customer Relationship Management has many implications in any business environment.

Some of these include:

CRM Essentials

Accountability

Operations

Market Analysis

Optimization

New Commerce

Tracking/Metrics

Technology

Communications

Web Research

Sales

Service

Referrals

Performance

Development

CRM Statistics

The CRM market exhibited record growth of more than 30% in the last few years, approaching $8 billion in total software revenue. Growth is expected to moderate but remain healthy with a compound annual growth rate of 11.1%. "Everyone involved in the CRM industry has experienced tremendous growth in recent years. The results outline exactly what we expected - a large and growing industry with exciting prospects for the future." -- courtesy MSPA

CRM Tips

A great way to stay up on the latest CRM trends is to pay attention to where the communication is the strongest in your market.  In smaller markets, radio advertising and local sponsorships is a very effective way to put your business stamp on your community.  

In larger markets, ad placements on mobile phones and social media sites are a sure-fire way to keep your business “front of mind” of your consumer.

Above all, whatever avenue you travel in advertising, it must be kept new and fresh each week or month.

V I K:ENTERPRISES

CRM, Web Development & Growth Strategies for Small Business